https://vanessawitter.com Vanessa Witter Fri, 29 Aug 2025 23:13:51 +0000 https://vanessawitter.com en https://vanessawitter.com/WeAreTheResistance-1 Fri, 07 Aug 2020 21:33:59 +0000 Vanessa Witter https://vanessawitter.com/WeAreTheResistance-1 Yep, that was me. For the first Women's March, I made a poster based on my admiration of both the late Carrie Fisher and feminist design icon Barbara Kruger. I shared it with a few friends, and next thing I know, the design had gone viral. #social #design #pleasevote <img width="1920" height="822" width_o="1920" height_o="822" data-src="https://freight.cargo.site/t/original/i/3948863de636a83fb196ceb97719bf06f8e499446c981a3f0f085deb79f33bca/combo_image1.png" data-mid="79555842" border="0" src="https://freight.cargo.site/w/1000/i/3948863de636a83fb196ceb97719bf06f8e499446c981a3f0f085deb79f33bca/combo_image1.png" /> The day of the march, it showed up in many cities across the U.S. and the world, and #wearetheresistance became a rallying cry on social media. <img width="2500" height="1080" width_o="2500" height_o="1080" data-src="https://freight.cargo.site/t/original/i/ac430477cbaed0b6cc49b5b6eb2ff6cb823415a483fbbf1bb704a124bca7f660/image_matrix.png" data-mid="79557148" border="0" src="https://freight.cargo.site/w/1000/i/ac430477cbaed0b6cc49b5b6eb2ff6cb823415a483fbbf1bb704a124bca7f660/image_matrix.png" /> I had tapped into a larger theme, and the press took notice. You can read the articles here, here, and here. <img width="2140" height="773" width_o="2140" height_o="773" data-src="https://freight.cargo.site/t/original/i/5c880f508164a00833a3a6893dd2bcff4a9d102f3b281a1edede0a2ad1153e94/press_combo1.png" data-mid="79557860" border="0" src="https://freight.cargo.site/w/1000/i/5c880f508164a00833a3a6893dd2bcff4a9d102f3b281a1edede0a2ad1153e94/press_combo1.png" /> <img width="2140" height="773" width_o="2140" height_o="773" data-src="https://freight.cargo.site/t/original/i/41f6ea707006bfce7bac3ec983ce3928fa1baa20e848ba837108dd9b96b4de48/press_combo2.png" data-mid="79558466" border="0" src="https://freight.cargo.site/w/1000/i/41f6ea707006bfce7bac3ec983ce3928fa1baa20e848ba837108dd9b96b4de48/press_combo2.png" /> If this were a case study I'd say something about "organic impressions" and "earned media"—but I'm just thrilled to have made something that has connected with people and culture in such a meaningful way (I also got some fun hate mail). Oh, and Luke Skywalker liked it.... <img width="796" height="735" width_o="796" height_o="735" data-src="https://freight.cargo.site/t/original/i/d5c034d9d2e1c3a583baaf4310fb725e1b45baede7641e0fc0740915fddfbabb/mark_hamill_crop.png" data-mid="79559626" border="0" src="https://freight.cargo.site/w/796/i/d5c034d9d2e1c3a583baaf4310fb725e1b45baede7641e0fc0740915fddfbabb/mark_hamill_crop.png" /> https://vanessawitter.com/Uncrap-the-World Mon, 08 May 2023 16:46:17 +0000 Vanessa Witter https://vanessawitter.com/Uncrap-the-World In the fight against climate change, an unlikely hero emerges—your bum. Over a million trees are cut down everyday just to make toilet paper. We think that’s a load of you-know-what. In this global campaign for eco-friendly TP brand Who Gives A Crap, we call on the world’s buns, booties, and patooties to bring about big change. #brandcampaign#butts <img width="5694" height="3801" width_o="5694" height_o="3801" data-src="https://freight.cargo.site/t/original/i/4393dea31a549fb78de8d81636f9dbb718117417fd16c98bc51dcb417e157da0/WGAC-QUAD-STREET-POSTERS-01-MOCKUP.jpg" data-mid="178257059" border="0" src="https://freight.cargo.site/w/1000/i/4393dea31a549fb78de8d81636f9dbb718117417fd16c98bc51dcb417e157da0/WGAC-QUAD-STREET-POSTERS-01-MOCKUP.jpg" /><img width="4000" height="2668" width_o="4000" height_o="2668" data-src="https://freight.cargo.site/t/original/i/8962a3fc8b87d505a5a470944d96b3cbc3754a4946cc6d5fd37e3cd1bbaa24f0/BILLBOARD-03-MOCKUP.jpg" data-mid="178257058" border="0" src="https://freight.cargo.site/w/1000/i/8962a3fc8b87d505a5a470944d96b3cbc3754a4946cc6d5fd37e3cd1bbaa24f0/BILLBOARD-03-MOCKUP.jpg" /> <img width="3800" height="2533" width_o="3800" height_o="2533" data-src="https://freight.cargo.site/t/original/i/61d316b2923c6b439e6c631516b3087556de433bca777edde99732420afee5ec/6sheets-03-MOCKUP.jpg" data-mid="178257057" border="0" src="https://freight.cargo.site/w/1000/i/61d316b2923c6b439e6c631516b3087556de433bca777edde99732420afee5ec/6sheets-03-MOCKUP.jpg" /> <img width="6000" height="4000" width_o="6000" height_o="4000" data-src="https://freight.cargo.site/t/original/i/2822da47b109f1038876f4e4d2aa57a514ee7afa7cf822dd281d62b8add6dc67/BILLBOARD-08-MOCKUP.jpg" data-mid="178679240" border="0" src="https://freight.cargo.site/w/1000/i/2822da47b109f1038876f4e4d2aa57a514ee7afa7cf822dd281d62b8add6dc67/BILLBOARD-08-MOCKUP.jpg" /> <img width="3000" height="2001" width_o="3000" height_o="2001" data-src="https://freight.cargo.site/t/original/i/3282c18fb233e2d9c8680643284453c45bd2be852629fd62c1540c5558d6b34e/WGAC2301-015.jpg" data-mid="181266767" border="0" src="https://freight.cargo.site/w/1000/i/3282c18fb233e2d9c8680643284453c45bd2be852629fd62c1540c5558d6b34e/WGAC2301-015.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/95a56bbca943f668db91daa38f42f9734d891a37d61f94faeab9e3348ae2c120/WGAC_London_May_12_sm.png" data-mid="240198822" border="0" src="https://freight.cargo.site/w/1000/i/95a56bbca943f668db91daa38f42f9734d891a37d61f94faeab9e3348ae2c120/WGAC_London_May_12_sm.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/5c099d01ddcb42f164d37c30911779f0cc6f67cb883719ac720c3483e4fdac99/WGAC_London_May_23_sm.png" data-mid="240199874" border="0" src="https://freight.cargo.site/w/1000/i/5c099d01ddcb42f164d37c30911779f0cc6f67cb883719ac720c3483e4fdac99/WGAC_London_May_23_sm.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/53b0c832d3d0da0c025c210b74d96f8bfb8965451f7fb0f83f772d236ca035a2/WGAC_London_May_22_sm.png" data-mid="240199875" border="0" src="https://freight.cargo.site/w/1000/i/53b0c832d3d0da0c025c210b74d96f8bfb8965451f7fb0f83f772d236ca035a2/WGAC_London_May_22_sm.png" /> <img width="288" height="512" width_o="288" height_o="512" data-src="https://freight.cargo.site/t/original/i/dbb7796f70cfc9ea2cb29a65654bf348e2b24aea477caab8ad44c73549bca679/butts.gif" data-mid="178062919" border="0" src="https://freight.cargo.site/w/288/i/dbb7796f70cfc9ea2cb29a65654bf348e2b24aea477caab8ad44c73549bca679/butts.gif" />&nbsp; &nbsp; &nbsp;<img width="288" height="512" width_o="288" height_o="512" data-src="https://freight.cargo.site/t/original/i/ce6a65204c9f4de159add76df8b3296ccd86a14b94f3383d246f20bde69d9716/crack.gif" data-mid="178062918" border="0" src="https://freight.cargo.site/w/288/i/ce6a65204c9f4de159add76df8b3296ccd86a14b94f3383d246f20bde69d9716/crack.gif" /> &nbsp; &nbsp;&nbsp;<img width="288" height="512" width_o="288" height_o="512" data-src="https://freight.cargo.site/t/original/i/3efe3953415ee24796de1628577a4f035e5c81ea731a5cadbf58a3d74277f5c9/cheeks.gif" data-mid="178062920" border="0" src="https://freight.cargo.site/w/288/i/3efe3953415ee24796de1628577a4f035e5c81ea731a5cadbf58a3d74277f5c9/cheeks.gif" /> https://vanessawitter.com/Mom-Genes Fri, 07 Aug 2020 21:33:57 +0000 Vanessa Witter https://vanessawitter.com/Mom-Genes How do you get moms to open up about a taboo mental health topic? Make a jeans commercial. We helped UNC-Chapel Hill recruit participants for a genetic research study on&nbsp;postpartum depression by changing the conversation from scary and helpless—to empowering and approachable. #content#experiential #social We launched with a PSA that turns familiar elements of women’s denim advertising into a brutal metaphor for how moms experience postpartum depression. We enlisted a denim artist to create custom jean jackets fit for a badass mom. <img width="1920" height="1198" width_o="1920" height_o="1198" data-src="https://freight.cargo.site/t/original/i/2993bd36550654b8a75ead0aed7cad4a5917e186abd7f5d5fd7ffca166e35e0e/lindsey_jackets.png" data-mid="79637768" border="0" src="https://freight.cargo.site/w/1000/i/2993bd36550654b8a75ead0aed7cad4a5917e186abd7f5d5fd7ffca166e35e0e/lindsey_jackets.png" /> Every trendy denim brand does a pop-up, so we hosted an exclusive event at The Grove in LA, attended by mommy bloggers, influencers, and PPD activists. <img width="1920" height="835" width_o="1920" height_o="835" data-src="https://freight.cargo.site/t/original/i/9e8b64b4fa9646a3db3245c68ebf981f336fc0793dd91755861165f23e7e6587/event_1.png" data-mid="79639613" border="0" src="https://freight.cargo.site/w/1000/i/9e8b64b4fa9646a3db3245c68ebf981f336fc0793dd91755861165f23e7e6587/event_1.png" /><img width="1920" height="939" width_o="1920" height_o="939" data-src="https://freight.cargo.site/t/original/i/34291cd5a5ab17c2b0abe7fc412f76f9b48c1c9e94da9e5783771fa3978f4231/event_2.png" data-mid="79638792" border="0" src="https://freight.cargo.site/w/1000/i/34291cd5a5ab17c2b0abe7fc412f76f9b48c1c9e94da9e5783771fa3978f4231/event_2.png" /> <img width="1080" height="608" width_o="1080" height_o="608" data-src="https://freight.cargo.site/t/original/i/362324a10a9aceb45220cfc5d32c890d895128acbc70ac9b41c2e002996b8689/momgenes_social_screens.gif" data-mid="79641090" border="0" src="https://freight.cargo.site/w/1000/i/362324a10a9aceb45220cfc5d32c890d895128acbc70ac9b41c2e002996b8689/momgenes_social_screens.gif" /> Instagram served as our content hub, with info about the study as well as a platform for the voices of PPD survivors. We overhauled the website, research app, and DNA collection kits for a cohesive look and user-friendly experience. Also, fun buttons, stickers, and patches! <img width="2200" height="1284" width_o="2200" height_o="1284" data-src="https://freight.cargo.site/t/original/i/38f08216030ddbb966aaa1e1add4d09965130573152144160619c9b62e0dcc6f/site_spitkit.png" data-mid="79641942" border="0" src="https://freight.cargo.site/w/1000/i/38f08216030ddbb966aaa1e1add4d09965130573152144160619c9b62e0dcc6f/site_spitkit.png" /> The campaign has generated a surge in participation, giving the UNC researchers valuable data—and giving moms everywhere hope that the fight against PPD is a winnable one. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/9493e0db2172fcd3f9b06217efff30cd7c20149af5cf78afb687a99530c77f4b/ugc_matrix.png" data-mid="79642514" border="0" src="https://freight.cargo.site/w/1000/i/9493e0db2172fcd3f9b06217efff30cd7c20149af5cf78afb687a99530c77f4b/ugc_matrix.png" /> https://vanessawitter.com/Pooh-Deforested Fri, 29 Aug 2025 23:13:51 +0000 Vanessa Witter https://vanessawitter.com/Pooh-Deforested Imagine if the Hundred Acre Wood became a hundred acre field. To illustrate the scale of the deforestation crisis, we reimagined the A.A. Milne classic. Just one stark difference—no more trees for Pooh and his friends to frolic about. #pr#limitededition#climatechange We crafted a beautiful hardcover limited edition book (made out of 100% recycled paper of course) which sold out in a couple days. <img width="2000" height="1334" width_o="2000" height_o="1334" data-src="https://freight.cargo.site/t/original/i/c76c66982b341bb8815ed4aa1c4c52eb7ba84cee3bed03670d9ee24b230b2d98/winnie_photo1.png" data-mid="237627648" border="0" src="https://freight.cargo.site/w/1000/i/c76c66982b341bb8815ed4aa1c4c52eb7ba84cee3bed03670d9ee24b230b2d98/winnie_photo1.png" /> <img width="1000" height="667" width_o="1000" height_o="667" data-src="https://freight.cargo.site/t/original/i/383c9e0ff4ba2d0f8c8af34d08a1fe479d049b649d738e1c6bc4b58c8f780736/20240108_ND-TBWA_102.png" data-mid="237627663" border="0" src="https://freight.cargo.site/w/1000/i/383c9e0ff4ba2d0f8c8af34d08a1fe479d049b649d738e1c6bc4b58c8f780736/20240108_ND-TBWA_102.png" /> <img width="1000" height="667" width_o="1000" height_o="667" data-src="https://freight.cargo.site/t/original/i/f54bf70869d1029e7cbbac076f0873e9e9ed603c60b3275cca794a463f78b88f/20240108_ND-TBWA_127---CROP.png" data-mid="237627665" border="0" src="https://freight.cargo.site/w/1000/i/f54bf70869d1029e7cbbac076f0873e9e9ed603c60b3275cca794a463f78b88f/20240108_ND-TBWA_127---CROP.png" /> <img width="2000" height="1334" width_o="2000" height_o="1334" data-src="https://freight.cargo.site/t/original/i/f52d195c7729571d9d4ce9ae705b14c878dbabbffe6418bff7eddb44e489dcce/20240108_ND-TBWA_091.png" data-mid="237627698" border="0" src="https://freight.cargo.site/w/1000/i/f52d195c7729571d9d4ce9ae705b14c878dbabbffe6418bff7eddb44e489dcce/20240108_ND-TBWA_091.png" /> <img width="2000" height="1334" width_o="2000" height_o="1334" data-src="https://freight.cargo.site/t/original/i/ba32c3bb5330ea7ef956b5d2de2dd99e539ffcb32c9d4e9fe21890369ca7b4eb/20240108_ND-TBWA_095.png" data-mid="237627706" border="0" src="https://freight.cargo.site/w/1000/i/ba32c3bb5330ea7ef956b5d2de2dd99e539ffcb32c9d4e9fe21890369ca7b4eb/20240108_ND-TBWA_095.png" /> A modern update of a beloved children’s classic? It got some attention. It pushed some buttons. There were lots of Pooh / poo puns. But most importantly, it got people talking about deforestation. <img width="2000" height="1000" width_o="2000" height_o="1000" data-src="https://freight.cargo.site/t/original/i/514d0d036ecc8c95d66c54738a4534500fa93e70c30557f1487b4d3f55f48482/winnie_pr.png" data-mid="237628156" border="0" src="https://freight.cargo.site/w/1000/i/514d0d036ecc8c95d66c54738a4534500fa93e70c30557f1487b4d3f55f48482/winnie_pr.png" /> https://vanessawitter.com/Cisco-Webex Fri, 07 Aug 2020 21:33:59 +0000 Vanessa Witter https://vanessawitter.com/Cisco-Webex Everyone loves a good collab. In this global campaign for Cisco Webex, we featured beloved pairings that have cultural relevance to their locations, illustrating the power of a great collaboration. #outofhome #social #twinpeaks Bilboards launched in cities across the US, UK, and Australia.&nbsp; <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/11a1b99a17014bf55b2b77f2d090e954b102dbda29d2497b39248424740b6588/unicorn_billboard.png" data-mid="79666289" border="0" src="https://freight.cargo.site/w/1000/i/11a1b99a17014bf55b2b77f2d090e954b102dbda29d2497b39248424740b6588/unicorn_billboard.png" /> <img width="1959" height="1102" width_o="1959" height_o="1102" data-src="https://freight.cargo.site/t/original/i/ca372a9fdab052727f3abbc434a8b90d8e89dd0f1ef50e1af4e2cdf7e71f6b11/CoffeexDonut_AirportMock5_crop.jpg" data-mid="79667564" border="0" src="https://freight.cargo.site/w/1000/i/ca372a9fdab052727f3abbc434a8b90d8e89dd0f1ef50e1af4e2cdf7e71f6b11/CoffeexDonut_AirportMock5_crop.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/72377c5ee3c05161a50394cc07bbef091bfc9c5cdce9ecbb53be29a9527f279a/AvocadoxToast_AirportMock.jpg" data-mid="79666505" border="0" src="https://freight.cargo.site/w/1000/i/72377c5ee3c05161a50394cc07bbef091bfc9c5cdce9ecbb53be29a9527f279a/AvocadoxToast_AirportMock.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/729881289ca2440784613b0485f5fcc74e2571a9b59d76f24cdf1705aa118850/EnglishBreakfast_Colossus_Cropped_color.png" data-mid="79682496" border="0" src="https://freight.cargo.site/w/1000/i/729881289ca2440784613b0485f5fcc74e2571a9b59d76f24cdf1705aa118850/EnglishBreakfast_Colossus_Cropped_color.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/3e1a1e3f41b046801f20f19bc2dfaa2d9b12b3768de42361a4d4703a5d3f0739/WatsonxHolmes_AirportMock_Small_bright.jpg" data-mid="79666435" border="0" src="https://freight.cargo.site/w/1000/i/3e1a1e3f41b046801f20f19bc2dfaa2d9b12b3768de42361a4d4703a5d3f0739/WatsonxHolmes_AirportMock_Small_bright.jpg" /><img width="1920" height="986" width_o="1920" height_o="986" data-src="https://freight.cargo.site/t/original/i/3d4e5575632092ef873b844b63aef20e61ea393f3332cd9e60a5b3aa8fcb75a9/vegas_aria_crop_color.png" data-mid="79733812" border="0" src="https://freight.cargo.site/w/1000/i/3d4e5575632092ef873b844b63aef20e61ea393f3332cd9e60a5b3aa8fcb75a9/vegas_aria_crop_color.png" /> <img width="1920" height="1280" width_o="1920" height_o="1280" data-src="https://freight.cargo.site/t/original/i/ef8de772d41d9e19e385c5037d358850605248c23dc96f742f7547ede7dd1a81/WEBEX_WILDPOSTS.png" data-mid="240194455" border="0" src="https://freight.cargo.site/w/1000/i/ef8de772d41d9e19e385c5037d358850605248c23dc96f742f7547ede7dd1a81/WEBEX_WILDPOSTS.png" /> Our bold, eye-catching campaign also ran in social ... <img width="1080" height="608" width_o="1080" height_o="608" data-src="https://freight.cargo.site/t/original/i/84e905125c287958f663491b514cf5614cc20e80603af8b03f7c5da485ed5b8c/webex_social_4up.gif" data-mid="79671006" border="0" src="https://freight.cargo.site/w/1000/i/84e905125c287958f663491b514cf5614cc20e80603af8b03f7c5da485ed5b8c/webex_social_4up.gif" /> ... and inspired fans of the brand to make up their own best collaborations. <img width="1920" height="948" width_o="1920" height_o="948" data-src="https://freight.cargo.site/t/original/i/2d948b820a4acbb01d24152d542fab40e2448d46617c928c37dbbf6b3be7cd8f/ugc_matrix.jpeg" data-mid="79669773" border="0" src="https://freight.cargo.site/w/1000/i/2d948b820a4acbb01d24152d542fab40e2448d46617c928c37dbbf6b3be7cd8f/ugc_matrix.jpeg" /> And then, Agent Cooper saw our idea in the Seattle Airport ... <img width="400" height="588" width_o="400" height_o="588" data-src="https://freight.cargo.site/t/original/i/8c1c5d3469bff639aae6facadb27523cdab45b075f924e0a2a189a82a49149ab/agent_cooper_x.png" data-mid="79682710" border="0" src="https://freight.cargo.site/w/400/i/8c1c5d3469bff639aae6facadb27523cdab45b075f924e0a2a189a82a49149ab/agent_cooper_x.png" /> <img width="400" height="331" width_o="400" height_o="331" data-src="https://freight.cargo.site/t/original/i/247245c07f119a8bf23d7414fc515680845729254f75517a285c74f8b1239234/cooper.gif" data-mid="79669871" border="0" src="https://freight.cargo.site/w/400/i/247245c07f119a8bf23d7414fc515680845729254f75517a285c74f8b1239234/cooper.gif" /> https://vanessawitter.com/Covered-California-1 Sat, 08 Aug 2020 00:42:48 +0000 Vanessa Witter https://vanessawitter.com/Covered-California-1 How do you get ordinary people to care about health insurance? Definitely not with the words “deductible”, “co-pay” or “out-of-pocket costs.” For Covered California, we made it about what’s really at stake. #tv #filmcraft Yep, that was all shot in one take. The campaign delivered a record year in enrollments. However, there was a small but fierce group of holdouts—mostly healthy young adults. So, for the following enrollment year we had to hit them with something a bit more ... immediate. https://vanessawitter.com/Flush-Your-Ex Sun, 16 Apr 2023 00:17:13 +0000 Vanessa Witter https://vanessawitter.com/Flush-Your-Ex Ever had a relationship you wanted to literally flush down the toilet and forget it ever happened? Who Gives A Crap helped scorned lovers get that sweet, petty closure by taking in old love letters and turning them into eco-friendly, recycled toilet paper.&nbsp; #social#influencer #pr <img width="897" height="1778" width_o="897" height_o="1778" data-src="https://freight.cargo.site/t/original/i/8791684fba7e3e6b9d805cc7b8b5f6504d52aba9c69b786847e549d82e9f50f0/flush_homepage.png" data-mid="175507507" border="0" src="https://freight.cargo.site/w/897/i/8791684fba7e3e6b9d805cc7b8b5f6504d52aba9c69b786847e549d82e9f50f0/flush_homepage.png" /> We launched “Flush Your Ex” through email, social media, and influencers.<img width="2108" height="2000" width_o="2108" height_o="2000" data-src="https://freight.cargo.site/t/original/i/9093234b198f1209f55187578b465bef8767737af95478ee1726410bc462713c/flush_ig_combo.png" data-mid="175507379" border="0" src="https://freight.cargo.site/w/1000/i/9093234b198f1209f55187578b465bef8767737af95478ee1726410bc462713c/flush_ig_combo.png" />In exchange for their letters, participants were given documentation of their contribution.<img width="792" height="613" width_o="792" height_o="613" data-src="https://freight.cargo.site/t/original/i/0432bcc27a42e406a46a2ed01c207e294dbc8b535d9355ae9420cd0699c39247/FLUSH-YOUR-EX-Certificate-V3.jpg" data-mid="175507319" border="0" src="https://freight.cargo.site/w/792/i/0432bcc27a42e406a46a2ed01c207e294dbc8b535d9355ae9420cd0699c39247/FLUSH-YOUR-EX-Certificate-V3.jpg" /> Apparently there was a hunger out there for toilet-based breakup therapy. The mail started rolling in. And so did the press: over 88 pieces of earned coverage and over 445 million impressions globally. And, no—we didn’t read any of the letters, they went straight into the pulp machine, converting bad love into good tp. <img width="1920" height="1086" width_o="1920" height_o="1086" data-src="https://freight.cargo.site/t/original/i/938cd2fc00ea335adb277adef7a30d7b5ba94f760d8cf59b8f63de88d9459f18/flush_earned2_lr.png" data-mid="175581365" border="0" src="https://freight.cargo.site/w/1000/i/938cd2fc00ea335adb277adef7a30d7b5ba94f760d8cf59b8f63de88d9459f18/flush_earned2_lr.png" /> <img width="1920" height="1074" width_o="1920" height_o="1074" data-src="https://freight.cargo.site/t/original/i/4aad5f08496bf48dde56396dde7c9258e89166ab6d2b9341ae99c03111a65254/flush_earned1_lr.png" data-mid="175581364" border="0" src="https://freight.cargo.site/w/1000/i/4aad5f08496bf48dde56396dde7c9258e89166ab6d2b9341ae99c03111a65254/flush_earned1_lr.png" /> https://vanessawitter.com/T-J-Maxx-1 Fri, 07 Aug 2020 21:33:58 +0000 Vanessa Witter https://vanessawitter.com/T-J-Maxx-1 Who doesn’t love bragging about a bargain? T.J.Maxx shoppers have an especially difficult time holding back their enthusiasm after they’ve hunted the racks and found that amazing designer item for so much less than they’d pay at a department store. #tv#print#unhingedflightattendant We also did some print ads, which appeared in Vogue—poking a little fun at the unattainable and overpriced fashions in the ad pages of the spring issue. <img width="1920" height="1314" width_o="1920" height_o="1314" data-src="https://freight.cargo.site/t/original/i/1475636dfd5f5af327b1bbcace48d3ff749c417563b29e62c02c2c3e7bcdc1df/tj_print_1.png" data-mid="79653775" border="0" src="https://freight.cargo.site/w/1000/i/1475636dfd5f5af327b1bbcace48d3ff749c417563b29e62c02c2c3e7bcdc1df/tj_print_1.png" /> <img width="1920" height="1314" width_o="1920" height_o="1314" data-src="https://freight.cargo.site/t/original/i/b2f56d086065e09a0ed4192f0d739d98ff57b66f0dacde6b611d98754fec2d58/tj_print_2.png" data-mid="79654504" border="0" src="https://freight.cargo.site/w/1000/i/b2f56d086065e09a0ed4192f0d739d98ff57b66f0dacde6b611d98754fec2d58/tj_print_2.png" /> https://vanessawitter.com/LA-Zoo Sat, 08 Aug 2020 00:45:31 +0000 Vanessa Witter https://vanessawitter.com/LA-Zoo Welcome to the jungle. But, like, the real thing—not the parking garage at The Grove. In this campaign for the LA Zoo, we remind Angelenos to step outside their lalaland bubble and get back to what’s real. #out-of-home#design <img width="2900" height="1444" width_o="2900" height_o="1444" data-src="https://freight.cargo.site/t/original/i/b2b6ea9dd67729933be6a24d198de96a5e846eb2fd2cba6d3cf9dd447d7b8c09/wild_postings.png" data-mid="79865811" border="0" src="https://freight.cargo.site/w/1000/i/b2b6ea9dd67729933be6a24d198de96a5e846eb2fd2cba6d3cf9dd447d7b8c09/wild_postings.png" /> <img width="1800" height="2695" width_o="1800" height_o="2695" data-src="https://freight.cargo.site/t/original/i/5a7ade6d957ee14b561435f020b0cfebdaac2ff60e0ec1442922911935ead2e9/cottonmouth.jpg" data-mid="79851871" border="0" src="https://freight.cargo.site/w/1000/i/5a7ade6d957ee14b561435f020b0cfebdaac2ff60e0ec1442922911935ead2e9/cottonmouth.jpg" /> <img width="1800" height="2695" width_o="1800" height_o="2695" data-src="https://freight.cargo.site/t/original/i/854f93da668612fc83ff5de5627b6e8777a9c682aa2ccf1b905ba4673244e424/bongos.jpg" data-mid="79851872" border="0" src="https://freight.cargo.site/w/1000/i/854f93da668612fc83ff5de5627b6e8777a9c682aa2ccf1b905ba4673244e424/bongos.jpg" /> <img width="1796" height="2696" width_o="1796" height_o="2696" data-src="https://freight.cargo.site/t/original/i/fddc26de45f1985fb5757a86be2d4306b3546944e64467e323ffde804f516225/jaguar.jpg" data-mid="79851878" border="0" src="https://freight.cargo.site/w/1000/i/fddc26de45f1985fb5757a86be2d4306b3546944e64467e323ffde804f516225/jaguar.jpg" /> <img width="1800" height="2695" width_o="1800" height_o="2695" data-src="https://freight.cargo.site/t/original/i/ee2aa6657c4fdc5b2bc1d997528b4040b238f92715034360a1be9409f563dd02/crocs.jpg" data-mid="79851874" border="0" src="https://freight.cargo.site/w/1000/i/ee2aa6657c4fdc5b2bc1d997528b4040b238f92715034360a1be9409f563dd02/crocs.jpg" /> <img width="1796" height="2696" width_o="1796" height_o="2696" data-src="https://freight.cargo.site/t/original/i/3a8ed3b2a6aacee44c73f9663c240dadd16a8278e1dd2d93c7f249925abe7145/zebra.jpg" data-mid="79851881" border="0" src="https://freight.cargo.site/w/1000/i/3a8ed3b2a6aacee44c73f9663c240dadd16a8278e1dd2d93c7f249925abe7145/zebra.jpg" /> https://vanessawitter.com/Travelocity-1 Fri, 07 Aug 2020 23:31:03 +0000 Vanessa Witter https://vanessawitter.com/Travelocity-1 What if you could travel the world and make it a better place, at the same time? Travelocity sent two volunteers on their dream trips to do exactly that—to Travel for Good. #content#social#photography Courtney went to Nicaragua, and Pauline to Ethiopia—each pursuing their passion and helping a local charity. Lucky us, we got to tag along! Videos directed fellow travelers to enter for a chance to win their dream trip. <img width="1920" height="700" width_o="1920" height_o="700" data-src="https://freight.cargo.site/t/original/i/1db307b65de21fc5cb2db317e78e335325dc97bd9e4a2534967e0e80b5180ff2/TFG_canvas-ad_5up_1920.png" data-mid="79778136" border="0" src="https://freight.cargo.site/w/1000/i/1db307b65de21fc5cb2db317e78e335325dc97bd9e4a2534967e0e80b5180ff2/TFG_canvas-ad_5up_1920.png" /> Our crew was small (as was the budget), so I doubled as the phtotographer—capturing images of our experience to use throughout the campaign. <img width="2550" height="1714" width_o="2550" height_o="1714" data-src="https://freight.cargo.site/t/original/i/eb4acfbd702e528b75a8544b83394dd5255d644738b74f768336193e5e71e89c/TFG_photo_mosaic.jpg" data-mid="79836399" border="0" src="https://freight.cargo.site/w/1000/i/eb4acfbd702e528b75a8544b83394dd5255d644738b74f768336193e5e71e89c/TFG_photo_mosaic.jpg" /> &nbsp;Not only did it inspire people, but it got results.