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Don’t just survive. Thrive. When other healthcare companies frame health in clinical terms, Kaiser Permanente keeps its vision big, bold, and simple: live long and thrive. 
#brandcampaign
#out-of-home
#catyoga



Selected pieces from THRIVE out-of-home campaign





Digital experience "24 Hours of THRIVE" where user-generated content creates 24 hours of healthy activity.