Cats are a mixed bag of personalities. But that's part of their appeal—there's never a dull moment. Meow Mix cat food is also a mixed bag of delicious flavors, so these charmingly unpredictable felines can enjoy food that is fun and exciting, like themselves.
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The "Mixed Bag" campaign was supported by an online experience to further engage consumers with the brand.
Print ads featured a shining moment from a specific cat personality.
