Imagine if the Hundred Acre Wood became a hundred acre field. To illustrate the scale of the deforestation crisis, we reimagined the A.A. Milne classic. Just one stark difference—no more trees for Pooh and his friends to frolic about.
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#limitededition
#climatechange
#limitededition
#climatechange
We crafted a beautiful hardcover limited edition book (made out of 100% recycled paper of course) which sold out in a couple days.
A modern update of a beloved children’s classic? It got some attention. It pushed some buttons. There were lots of Pooh / poo puns. But most importantly, it got people talking about deforestation.
