We decided to do something a little different for a promo mailer for Scott Witter Photography, to stand out from the piles of mail that art buyers and photo editors receive on a daily basis. Instead of using full-color photos, we decided to use Scott’s images in a more pop-art/band poster style. We did a limited run of 15”x20” screenprinted posters, and to give them a “collector’s item” feel they were signed & numbered by the photographer. Keeping the packaging a little raw and hand-made also gave it an extra personal touch.
