In the fight against deforestation, an unlikely hero emerges—your bum. Over a million trees are cut down everyday just to make toilet paper. We think that’s a load of you-know-what. In this global campaign for eco-friendly TP brand Who Gives A Crap, we call on the world’s buns, booties, and patooties to bring about big change.
#brandcampaign
#butts
#butts
![](https://freight.cargo.site/t/original/i/4393dea31a549fb78de8d81636f9dbb718117417fd16c98bc51dcb417e157da0/WGAC-QUAD-STREET-POSTERS-01-MOCKUP.jpg)
![](https://freight.cargo.site/t/original/i/8962a3fc8b87d505a5a470944d96b3cbc3754a4946cc6d5fd37e3cd1bbaa24f0/BILLBOARD-03-MOCKUP.jpg)
![](https://freight.cargo.site/t/original/i/61d316b2923c6b439e6c631516b3087556de433bca777edde99732420afee5ec/6sheets-03-MOCKUP.jpg)
![](https://freight.cargo.site/t/original/i/2822da47b109f1038876f4e4d2aa57a514ee7afa7cf822dd281d62b8add6dc67/BILLBOARD-08-MOCKUP.jpg)
![](https://freight.cargo.site/t/original/i/3282c18fb233e2d9c8680643284453c45bd2be852629fd62c1540c5558d6b34e/WGAC2301-015.jpg)
![](https://freight.cargo.site/t/original/i/dbb7796f70cfc9ea2cb29a65654bf348e2b24aea477caab8ad44c73549bca679/butts.gif)
![](https://freight.cargo.site/t/original/i/ce6a65204c9f4de159add76df8b3296ccd86a14b94f3383d246f20bde69d9716/crack.gif)
![](https://freight.cargo.site/t/original/i/3efe3953415ee24796de1628577a4f035e5c81ea731a5cadbf58a3d74277f5c9/cheeks.gif)