Yep, that was me. For the first Women's March, I made a poster based on my admiration of both the late Carrie Fisher and feminist design icon Barbara Kruger. I shared it with a few friends, and next thing I know, the design had gone viral.
#social
#design
#pleasevote
#design
#pleasevote
![](https://freight.cargo.site/t/original/i/3948863de636a83fb196ceb97719bf06f8e499446c981a3f0f085deb79f33bca/combo_image1.png)
The day of the march, it showed up in many cities across the U.S. and the world, and #wearetheresistance became a rallying cry on social media.
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![](https://freight.cargo.site/t/original/i/ac430477cbaed0b6cc49b5b6eb2ff6cb823415a483fbbf1bb704a124bca7f660/image_matrix.png)
![](https://freight.cargo.site/t/original/i/41f6ea707006bfce7bac3ec983ce3928fa1baa20e848ba837108dd9b96b4de48/press_combo2.png)
If this were a case study I'd say something about "organic impressions" and "earned media"—but I'm just thrilled to have made something that has connected with people and culture in such a meaningful way (I also got some fun hate mail). Oh, and Luke Skywalker liked it....
![](https://freight.cargo.site/t/original/i/d5c034d9d2e1c3a583baaf4310fb725e1b45baede7641e0fc0740915fddfbabb/mark_hamill_crop.png)