Yep, that was me. For the first Women's March, I made a poster based on my admiration of both the late Carrie Fisher and feminist design icon Barbara Kruger. I shared it with a few friends, and next thing I know, the design had gone viral.


The day of the march, it showed up in many cities across the U.S. and the world, and #wearetheresistance became a rallying cry on social media.

I had tapped into a larger theme, and the press took notice. You can read the articles here, here, and here.

If this were a case study I'd say something about "organic impressions" and "earned media"—but I'm just thrilled to have made something that has connected with people and culture in such a meaningful way (I also got some fun hate mail). Oh, and Luke Skywalker liked it....